10:30 a.m., March 17)
Locally-owned, Quebec- based clothing store opens in Place
By Fred Sherwin
The Orléans Star
Orléans fashionistas and families alike have a new clothing
store to call their own. AUB 44 recently opened in Place
d'Orléans in the same space previously occupied
by the Target store before all the recent renovations.
is the first foray into the Ontario market by Quebec clothing
retail giant Aubainerie. Founded in 1944 in the small
town of La Tuque, just north of Shawinigan, Aubainerie
has grown to 58 stores including one in Gatineau.
co-owners (l to r) David Barrette, Nancy Croteau,
Jo-Anne Bordeleau and Mathieu Dallaire. Fred
is a franchise store co-owned by Mathieu Dallaire and
Jo-Anne Bordeleau from Rockland and Nancy Croteau and
David Barrette from Gatineau. Dallaire and Bordeleau also
own Top Mode Dépot in Rockland.
specializes in mid-level priced clothing for men, women,
children and babies. It has over 21,000 sq. ft. of retail
space and represents an investment of more than $2 million.
a family clothing store. It's the perfect store for families
looking for the latest fashions at an affordable priice,"
owners entered into negotiations to replace the former
Target store in 2016. A lot had to transpire before a
deal could be finalized, however. including the renovation
plans which included the addition of a Mark's Work Warehouse
been working on this project for the last two years,"
says Dallaire. "Aubainerie was looking to locate
Ontario for many years and we thought that the match was
good because of the location and the large number of francophones
in the community."
intitial feedback from shoppers on opening day was extremely
like it. It's something that we really need here in Orléans.
I have two daughters in Grade 5 and 6 and a son in Grade
8, so anytime I can find clothing for them that doesn't
break our bank account is a good thing," said Lisa
another positive note, the store employs about 50 part-
and full-time employees, something that wasn't lost on
Orléans Ward city councillor Bob Monette and Orléans
MP Andrew Leslie who were on hand for the grand opening
on March 15 along with Orléans Chamber of Commerce
chair Sean Crossan.
story was made possible thanks to the generous support
of our local business partners.)