Volume 12 Week 5

Saturday, Jan. 19


Posted Jan. 10

Posted Jan. 9

Posted Jan. 7


Orléans Ward
Matt Luloff

Beacon Hill,
Cyrville Ward
Tim Tierney




(Updated 10:30 a.m., March 17)
Locally-owned, Quebec- based clothing store opens in Place d'Orléans

By Fred Sherwin
The Orléans Star

Orléans fashionistas and families alike have a new clothing store to call their own. AUB 44 recently opened in Place d'Orléans in the same space previously occupied by the Target store before all the recent renovations.

AUB44 is the first foray into the Ontario market by Quebec clothing retail giant Aubainerie. Founded in 1944 in the small town of La Tuque, just north of Shawinigan, Aubainerie has grown to 58 stores including one in Gatineau.

Aub44 co-owners (l to r) David Barrette, Nancy Croteau, Jo-Anne Bordeleau and Mathieu Dallaire. Fred Sherwin/Photo

AUB44 is a franchise store co-owned by Mathieu Dallaire and Jo-Anne Bordeleau from Rockland and Nancy Croteau and David Barrette from Gatineau. Dallaire and Bordeleau also own Top Mode Dépot in Rockland.

AUB44 specializes in mid-level priced clothing for men, women, children and babies. It has over 21,000 sq. ft. of retail space and represents an investment of more than $2 million.

"It's a family clothing store. It's the perfect store for families looking for the latest fashions at an affordable priice," says Bordeleau.

The owners entered into negotiations to replace the former Target store in 2016. A lot had to transpire before a deal could be finalized, however. including the renovation plans which included the addition of a Mark's Work Warehouse store.

"We've been working on this project for the last two years," says Dallaire. "Aubainerie was looking to locate Ontario for many years and we thought that the match was good because of the location and the large number of francophones in the community."

The intitial feedback from shoppers on opening day was extremely positive.

"I like it. It's something that we really need here in Orléans. I have two daughters in Grade 5 and 6 and a son in Grade 8, so anytime I can find clothing for them that doesn't break our bank account is a good thing," said Lisa Dubue.

On another positive note, the store employs about 50 part- and full-time employees, something that wasn't lost on Orléans Ward city councillor Bob Monette and Orléans MP Andrew Leslie who were on hand for the grand opening on March 15 along with Orléans Chamber of Commerce chair Sean Crossan.

(This story was made possible thanks to the generous support of our local business partners.)





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