5:30 a.m., March 15)
Chamber launches multiple platform
By Fred Sherwin
The Orléans Star
Orléans Chamber of Commerce is getting serious about
attracting new businesses to the area.
Chamber of Commerce president Jason Bellefleur
(left) and economic development committee
co-chair Sean Crossan were all smiles after
the launch of organizations new magazine.
serious? Serious enough to launch an ambitious multiple
platform marketing campaign that includes a glossy magazine
and a beefed-up online presence hosted by the Ottawa
campaign, which is being financed through corporate sponsorships
and ads sold in the magazine, was officially launched
at the Chamber of Commerce Business Over Breakfast
meeting on March 9.
magazine, entitled Innovative Orléans, For Your
Business, contains 56 pages in both official languages
aimed at showcasing local business people and potential
opportunities for out of town investors.
Crossan is the driving force behind the economic development
campaign as co-chair of the Chambers Economic Development
I became the committee co-chair I started hearing complaints
from local business owners that there was a lack of professional
marketing in the area, Crossan explained.
started to think about ideas that would address the problem
and did some research into what other communities were
doing to help local business.
didnt have to look too far to discover that many
towns in Canada with about the same population as Orléans
were publishing magazines which profiled local commerce
and business opportunities in their respective communities.
running the idea by his fellow committee members who gave
it a collective thumbs up, Crossan and company started
the process of putting together a high quality, informative,
asked about the timing of the magazines release,
Crossans answer was simple and direct.
is a booming and vibrant community with an untapped source
of business opportunity. We have a highly educated, bilingual
work force which is ideal for any investors from Montréal
or Toronto who are looking to locate in the area,
Business Journal publisher and long-time Orléans
resident Michael Curran liked the idea of an industry
magazine, but suggested the Chamber broaden the campaign
to include various social media platforms.
Sean approached me with the idea, I thought it was interesting
but needed a broader perspective, Curran explained.
I proposed that we make the magazine one component
of a much larger media campaign using the OBJ (Ottawa
Business Journal) social media posts as well as the opportunity
to being promoted on the OBJ website which gets about
85,000 hits a year.
multiple platform social media campaign will include six
15-30 second videos that will be posted on the OBJ YouTube
channel and then shared via Facebook, Twitter and Linkedin.
social media post will be linked to the Orléans
Chamber website where a digital version of the magazine
will be embedded.
Ottawa Business Journal will also run a series
of ads from March 15 to June 5, as well as 40 social media
posts on the papers social media platforms.
reviews of the magazine have been extremely positive,
although it will
be months and potentially years before the full impact
of the campaign can be measured in new business start-ups.
the meantime, Crossan is already thinking about producing
a second edition of the magazine which, besides promoting
local businesses opportunities, generated thousands of
dollars in advertising revenue for the Chambers
we get enough feedback from the business owners, I would
like to seek their advice on when to print again along
with some ideas on content, said Crossan.
story was made possible thanks to their generous support
of our local business partners.)
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