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(Posted 7:30 a.m., Jan. 19)
Asian Superscentre opens to great fanfare, huge crowds

By Fred Sherwin
Orléans Online

An estimated 10,000 people filed through the new Asian Supercentre during its grand opening on Wednesday. Fred Sherwin/Photo

Orléans burgeoning multicultural community now has a superstore to call its own with the grand opening of the Aisan Supercentre on Tenth Line Road Wednesday.

Shoppers started lining up at 7:30 a.m. for the 9 a.m. opening. When the doors finally opened, the first customers through were greated by traditional Chinese dragon dancers and a grand opening sale on everything in the store.

By the end of the day an estimated 10,000 people dropped by the Tenth Line Road location to see what all the excitement was about.

While the Asian Superstore specializes in products from China and Japan, the shelves are also well-stocked with items from Southeast Asia, Latin America and the Caribbean.

But what makes the supercentre super special is the availability of fresh-baked Asian delicacies, hard-to-find fruits and vegetables, fresh seafood, a large selection of Halal meats and poultry, and a hot counter where you can buy steaming hot Dim Sum, Chinese BBQ pork and duck, and bubble tea.

Owner David Feng says he decided to open the Supercentre after doing extensive market research.

"There's a very large multicultural community in Orleans and they want a place to go where they can find everything they need," says Feng who also owns the Asian Grocery in the Orleans Town Centre near Centrum Blvd. "We have so variety. A lot of the items people have never seen before and everything is cooked on site."

One of the unique things the Supercentre has are live fish tanks. Custiomers can pick out a fish and the staff will descale it and even filet it. They also have live lobster, crab and mussels.

Besides targeting the Aisian and Southeast Asian communities in Orleans, the Supercentre is also hoping to draw people who are interested in expanding their home menus with more exotic choices from Thailand, India and China. To that end, they have hired a food consultant whose sole responsibility is to give people advice on how to cook Asian cuisine.

Customers started lining up at 7:30 a.m. for the grand opening of the new Asian Supercentre on Wednesday. Fred Sherwin/Photo

(This story was made possible thanks to the generous support of our local business partners.)

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Posted Jan. 12



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